Always-On Social Content

At SNKRDUNK, I set out to deepen engagement and reach among sneaker enthusiasts across APAC by crafting a content strategy rooted in product storytelling, and platform-native trends. The goal wasn’t just visibility but connection.

Within three months, TikTok follower growth jumped by 22.5%, Instagram engagement rose from 0.5% to 4.4%, and campaigns averaged 22% engagement, strengthening brand presence and cultivating a loyal, active community.

Content spanned collectibles insights, sneaker and brand storytelling, lifestyle content, and community interviews on Instagram, X, and Facebook, while TikTok focused on trend-driven videos.

Source: Instagram / TikTok

A sneaker with a mix of beige, white, and brown colors, displayed floating against a plain background.
Black and white photo of Travis Scott performing, with smoke and dramatic lighting, promoting new shoe release for 2025.
Image showing a comparison of valuable Heat Wave Arena [SV9a] cards, including Pokémon cards with prices, market averages, and savings, with a colorful lightning background.
Close-up image of Nike SB Dunk Low sneakers in 'Matcha' (green) and 'Wolf Grey' (gray) colorways, showing the Nike and SB logos on their respective tongues.
Close-up of a blue Pokémon TCG box with a black sticker that says 'SNKR DUNK'.
A collage of Pokémon trading cards, including rare and special art rares, with a fiery, lightning, and electric background.
A woman holding two Pokémon cards, one in each hand, while winking at the camera. The photo is split into four quadrants with a pink filter on the top right and bottom left quadrants. A Pokémon card featuring Buzzwole is visible in two quadrants.
Comparison of two Pokémon cards featuring a turquoise, smiley-faced creature and a pink-haired character; one card labeled as real and the other as fake.
Person holding a high-top sneaker in a store, with text overlay asking if it's a Travis Scott high cut shoe.
Two men are talking at an indoor event, one wearing a white T-shirt and beige pants, the other in black clothing with a black cap, both smiling. There are colorful screens and other attendees in the background.
Two men dressed in casual clothing holding sneakers at a sneaker event, with a sign and display of sneakers in the background, promoting how to get the SNKR DUNK Sims Edition.
A pair of white Nike sneakers with red accents, each with a small cardboard box containing yellow and blue accessories, possibly shoelaces, held above the shoes.
Two women in black and brown Fendi-themed streetwear and sneakers posing in front of a yellow Fendi display with cartoon dragon statuettes, handbags, and Fendi branding.
A yellow and white sneaker with a blue Nike swoosh logo, floating in mid-air against a blurred city street background at night.