Portfolio

A man wearing a Pokémon-themed sweatshirt standing in a toy store aisle filled with Pokémon toys and games, smiling with arms outstretched.

From Sneakers to Trading Cards & Collectibles:
Brand Repositioning and Content Creator Collaboration

A chart ranking sneakers for the Sneaker of the Year Tournament, featuring various sneakers at the top and bottom, with branding and icons.

Sneaker of the Year & Card of the Year:
Social Media Campaign for Community and Engagement

A collage of eight images related to trading cards, sneakers, and gaming. Top left shows a vending machine with trading cards, labeled TCC's. Top middle shows a display of highly valued Team Rocket Pokémon cards with prices. Top right features a black and white photo of a man with a caption about comparing Travis Scott shoes to Jordan Jumpman Jack vs. Zoom Field Jaxx. Middle left displays a green background with large text 'GIVEAWAY' and an image of a sneaker. Middle center shows various Pokémon cards and merchandise with a caption about Pokémon WiFi cards. Middle right depicts a man with sunglasses and a sneaker outfit, with a caption about hot sneaker releases. Bottom right shows a collection of colorful Nike shoes with a caption about Nike 'What The' shoes on SNKRDUNK.

Always-On Social Content

Research poster titled 'Understanding TCG Collector Motivations to Enhance Brand Equity' with sections on introduction, methodology, objective, results, insights, and conclusion. Includes charts on platform preferences, interaction levels, content consumption, and motivation evolution.

Trading Card Collectors as an Audience:
A research exploring how collectors’ motivations shape content marketing opportunities to enhance brand equity

A webpage for a photography service featuring black and white images of people and landscapes, with text about storytelling through photos and a contact form at the bottom.

Mobile-First, Responsive UX & Web Design

Multiple smartphone screens displaying a financial management app in blue and white theme, showing features like budget, transactions, statistics, settings, fingerprint unlock, and expense tracking.

Money Manager App:
UI/UX Design & Brand Identity